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Doing business with a purpose.
Home > Making People Feel Good > Make-A-Wish®

Celebrating a decade of wishes come true
Being part of a good cause makes a big difference
Over the years, the Luxaire® family has contributed more than $2.6 million dollars to Make-A-Wish® to help bring hope, strength and joy to children with life-threatening medical conditions. During that time, our dealers and distributors have touched hundreds of children's lives. Their efforts have made it possible for each child to revel in the joy of their one fondest wish coming true, strengthening their families—and ours.
Over the years, our sponsorship of Make-A-Wish has made a difference in children's lives—and our dealers' businesses.
How we're granting wishes
Luxaire and Make-A-Wish identify Luxaire distributors that generate a donation over $5,000. This donation level activates Luxaire's corporate funding to enable your local Make-A-Wish chapter to work with you to participate in suitable fundraising events, from golf outings to walk and race events. These are significant events that invigorate your employees, your customers and your community—while stimulating new business.

Learn more about our participation with the Make-A-Wish program.
Making wishes come true adds up
Luxaire makes it easy for you to create a sense of good will with your customers. That's because involvement in a good cause makes people feel positive about what you're doing. And when folks feel good, that's good for business. Here are the facts:

  • Studies show that 85% of Americans have a more positive view of businesses that support causes they care about. (2010 Cone Cause Evolution Study)
  • 80% of Americans said they would likely switch from one brand to another when price and quality are about equal, if the other brand is associated with a good cause. (2010 Cone Cause Evolution Study)
  • Consumers rated the Make-A-Wish brand in the top 2% of all commercial brands for quality. (Harris Interactive’s 2011 EquiTrend® brand survey)

So get a feeling for how good your business can be—contact Luxaire today!

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