These days, you need to show your customers something extra to win business. Something different from the competition. Something that shows you're doing business with a purpose.
Through this partnership, Luxaire® makes it easy for you to create a sense of good will with your customers. That’s because involvement in a good cause makes people feel positive about what you’re doing.
And when folks feel good, that’s good for business. Here are the facts:
- Studies show that 75% of Americans have a more positive view of businesses that support causes they care about.
- 63% say that when price or quality is equal they will switch to a brand or dealer supporting a good cause.
- 98% say that they recognize the Make-A-Wish® brand, the second highest recognition among children’s charities. (WDW Research)
Working with distributors, we've co-sponsored dozens of brand building
events like Minor and Major League Baseball games.
The Make-A-Wish Foundation is the world’s largest wish-granting organization. Founded in 1980, today the program has grown to 66 chapters, reaching every community in the U.S. With the help of its partners and more than 26,000 active volunteers, the Make-A-Wish Foundation has granted wishes for more than 174,000 children in the U.S.
Our partnership with the Make-A-Wish Foundation began in 2001. Since then, Luxaire has contributed more $1.75 million based on a minimum annual goal of $250,000. This year, we’re continuing our commitment, not just because the Make-A-Wish Foundation is a good organization, but also because it’s good for our distributors’ and dealers’ businesses.
Since 2001, Luxaire distributors have triggered more than $1.3 million in donations to the Make-A-Wish Foundation through the Luxaire program. With every sale of a Luxaire product going toward our annual contribution, to date, Luxaire has donated $1.75 million to the foundation, which is enough to help grant 237 wishes.
Distributor participation through 2008
Learn more about promoting your business through “Cause Marketing,” as reported in this HVACR Business article
Download article (PDF – 718 KB)
Granting a wish creates an unforgettable experience that enriches the lives of children and their families, but also your business and your entire community. By participating in the Luxaire and Make-A-Wish program, you’re joining a winning team of enthusiastic volunteers who show you how one child’s wish can come true.
“I always look forward to wish granting. Bringing so much joy to such deserving children is truly an honor.”
-Will Froelich, Make-A-Wish Volunteer
Now you can create new opportunities, dreams and hopes. Find out how
partnering with Luxaire not only helps grow your business with world-class products and support programs, but also gives you a way to give back to your community.