Now you get the power to create the kind of sales materials that deliver wishes for your business thanks to the Luxaire® Marketing Action Center (MAC). With the MAC, you can create attention-getting marketing campaigns customized with your own unique sales message and brand—all from your own computer.
Here's just a few ways the MAC lets you customize your communications:
- Add your logo and business information
- Select the most persuasive selling points
- Choose the “good, better, best” product mix to make the sale
- Add photos of your business to personalize the sales presentation
Create a marketing plan that simply clicks!
The MAC takes the hassle out of creating and managing marketing materials. In fact, you can conduct an entire campaign from direct mail to advertising with a few mouse clicks. As a result, you can respond to changing business opportunities fast. For example:
- Not reaching your monthly sales quota? Send out a direct mailer to get the phone ringing.
- Participating in a community program or Make-A-Wish® event? Use public relations to promote the occasion.
- Need to boost your market presence? Create a campaign using radio and newspapers.
- Want to demonstrate that you deliver 100% customer satisfaction? Join the Certified Comfort Expert™ (CCE) program.
Certified Comfort Expert™
Designed for dealers who qualify for premium-level business support, the Luxaire® Certified Comfort Expert™ (CCE) program sets you apart from your competition with extra business-building resources to back your commitment to deliver 100% customer satisfaction. CCE dealers get access to specific MAC resources, including CCE logos and literature to help promote their unique status and value to the homeowner.
Direct Mail
It's easy to reach customers by mail with the MAC. You can either use your mailing list or one provided by the MAC. Direct mail lets you target exactly the group of customers you want—by neighborhood, ZIP code, by income—giving you more bang for your buck. Plus, direct mail is measurable. By counting the inquiries received or the coupons redeemed, you’ll see what's working and make adjustments to future mailings as needed—for example, doing a mailing about tax credits or adding a coupon.
Door Hangers
Door hangers can stretch your advertising dollars by helping you announce your specials or informing everyone in your area that you're a reliable source for HVAC sales and service. They help you reach existing homeowners right where they live or add new homeowners who moved into your area. This simple selling method is a cost-effective way to increase phone calls and consumer traffic.
Literature
Create sales guides for both light commercial and residential products: just choose the products you want to promote, select the features and benefits that most appeal to your customers, then add your company information to personalize your sales pitch. Finally, download the file ready for printing.
Logos and Photography
Anytime you need a product photo or a logo, the MAC delivers the graphic file you need in just a couple of clicks. Images are available in all the major formats needed by graphic designers and desktop publishing programs—EPS, PDF, TIFF and JPEG.
Newspaper Ads
Local and regional newspapers are effective ways to reach customers. That's why the MAC gives you a lot of options for editing content, adding information (like "tax credits") and promotional offers (like "cash back"). Plus, color, black-and-white and multiple-size formats offer the flexibility you need for your selected publication.
Public Relations
Our Luxaire® Certified Comfort Experts™ get the business support they need with the Public Relations tool on the MAC. You can download prepared publicity releases on interesting topics that include: Air Conditioner Tune Up, Improving Indoor Air Quality, Preparing for Winter, Reducing Energy Costs and How to Select an HVAC Contractor. Choose print version or an electronic version.
Radio Spots
Expanding your business requires increasing your exposure to a wider audience. That's where radio advertising comes in. Simply select, download and customize scripts that your local stations can use to create effective on-air spots.